Many e-merchants rely on online advertising to make sales. Others, on the contrary, do not advertise online or SEO, and are sorely lacking in sales on their online store.
Are you planning to develop your business for the long term?
If you plan to develop your e-commerce website over the long term, then it will be very interesting for you to invest in natural referencing. Indeed, online advertising is great for creating cash quickly. However, you have to pay for every click or impression on your ads.
So even if you are making a profit from online advertising today, you are surely paying a huge amount every month to advertising companies like Google Ads or Facebook Ads. You may not even be profitable with online advertising. If you plan to develop your e-commerce in the long term, then you have to go through the channel that has an excellent ROI over time: natural referencing.
Why is SEO a great long-term acquisition channel?
Well, quite simply because it allows you to attract free and qualified traffic to your website. Indeed, in natural referencing we will seek to position the website among the organic results of Google, which is completely free.
In addition, the objective will be to position your e-commerce site on specific queries related to your activity. Thus, you will know that the Internet user is in the process of requesting information or purchasing. Indeed, unlike advertising on social networks, the Internet user is himself in a process of researching information or products. The visitors you will have on your e-commerce site will therefore be very qualified.
In addition, SEO takes time to put in place. Indeed, unlike online advertising, it will take several months to optimize an e-commerce website. That is to say that the first few months, SEO will not necessarily bring you sales, and you will not necessarily be profitable on this acquisition channel . However, natural referencing is an acquisition channel that is rising crescendo. The optimizations that have been made are acquired over time: they are sustainable.
So in natural referencing, you invest at the beginning, and the following years you reap the fruits of your investments. In the long run, you will be able to make sales without having to reduce your margin with advertising expenses.
Stand out from other e-merchants, invest in your natural referencing
You will understand that natural referencing is an investment that can be very profitable in the long term for your e-commerce site.
Don’t let your competitors get even further ahead than they currently have: get started in SEO quickly. You can collect your first sales in a few months via this completely free acquisition channel. In order to optimize your website quickly, I advise you to go through an SEO professional such as an SEO freelancer or an SEO agency. Indeed, competition is stiff today in the SERP (Search Engine Result Pages) of Google. Your competitors have understood that this acquisition channel is very interesting for their business. So natural referencing can no longer be improvised today: by going through a professional, you can position your website on interesting queries for your activity.
